Starting a small business can be truly rewarding, but making the right choices when setting it up can greatly determine your success. Whether you are an online business or brick and mortar based, having a strong presence is very important for potential customers to find you and do business with you. Your main website will be the hub of your online presence, and the first important choices you will face are what domain name to choose, and what web hosting provider to pick. Making an informed decision can have a strong positive impact on your results.
Choosing a Domain Name
Choosing a domain name for your small business website is a very important step and plays a key role in your search engine optimization (SEO). To rank well, make sure to spend the time to choose the right domain name.
Domain Name SEO Considerations
The first instinct most small businesses have is to use their business name for their domain name. While this is good for branding, it may actually hurt your search engine ranking. Optimally, your domain name will contain your most important three to four-word keyword phrase based on your SEO research, separated by hyphens. Since the domain name is one of the primary SEO ranking attributes, consider this approach, or at least a combination of your business name and one or two keywords.
Using Multiple Domain Names
Prudent businesses will register multiple domain names. This strategy serves a number of purposes. For example, you could use your business name as your primary website domain name, but also have a secondary domain name using your keyword phrase for a blog that compliments your main website.
Additionally, you may wish to have multiple domains all pointing to your website in order to catch different search terms or common misspellings of your domain name, as well as the “.biz” and other extensions on your primary domain name.
Small Business Web Hosting Considerations
When setting up a website, most small business owner don’t thinks too much about which webs hosting company to use. However, not all web hosting companies are equal, and choosing the right web hosting company can make a big difference. A number of factors affect the quality and reliability customers experience on your website, and even influence how well customers will find your website.
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