There are two options for getting a website online. The first option is to build the website on a free hosting service such as Google pages or WordPress dot com. This may be a good solution but it’s best to go for a service with dedicated support.
Top 7 advantages of having own web hosting account
1. Host own domain name
A free hosting service means domain name must include the company’s name. The advantage of having own web hosting account is that you can register a real domain name and host it on a server.
2. Control over your own website
A web hosting account allows flexibility over website files. You can install scripts, forums, software, etc to enhance your website. The hosting package usually includes site statistics which will be easy to monitor how many visitors the site receives, where they’re coming from and what keywords people are using to find the site.
3. Create own e-mail accounts
For doing business online you need a professional e-mail address that includes your domain name (e.g.info at yourdomainname dot com). If gmail or hotmail is used for doing business the customers may not think you are serious or professional. Your hosting plan allows you to create e-mail accounts that include your domain name.
4. Branding
If the website is build on free hosting service it will be difficult to brand your domain name. For example if the company discontinues its free service you’ll lose your domain name and all your website content.Many site owners have kicked themselves for allowing this to happen and lost all the content they created.
5. Establish a professional online business
A free hosted solution gives the appearance that you’re not a professional business person. This may affect the quality and quantity of relationships that is desired to build online. The professional website address hosted on your own account will attract similar business people in your niche.
6. Search engine optimization
Having your hosting account allows you to create web pages that are search engine friendly. This means you can create your own title, description and keyword meta-tags, heading tags, optimize image descriptions and name your own files.
7. Design flexibility
Hosting the own website allows you to manipulate the HTML of your web pages so you can create any design you wish. A free hosted solution generally provides templates that don’t allow much design flexibility.
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